FLECHAS reaches thousands of consumers for its sponsors via its high visibility in the market. This is accomplished through the various events and activities in venues where FLECHAS awareness is generated.

FLECHAS offers its sponsors access to an ever increasing consumer audience with tremendous spending power. Over 60,000 people, attend the weekend celebration and the live free concerts.  

The Fiestas are held at Long Wharf Park in New Haven adjacent to Exit 46 on Interstate 95 where sponsors signage is seen. The daily traffic count of vehicles flow through this area exceeds 165,000.

In 1977, a group of people - many of whom were originally from Loiza, Puerto Rico - helped to organize the first Fiestas de Loiza of New England, which was held in New Haven, Connecticut. The vision that still leads this organization is a firm belief in the importance of teaching and passing down from generation to generation this unique cultural heritage, history, and tradition.



FLECHAS places emphasis on the African experience in Puerto Rico and to date is the only organization of its kind, scope, and mission in Connecticut. The organization has developed and presented an annual Fiestas de Loiza celebrating our very own Feast of Saint James the Apostle, as well as an annual Commemoration of the Abolition of Slavery in Puerto Rico (March 22, 1873). FLECHAS has been and is the only organization taking a leadership role in faithfully commemorating these historical events in Connecticut.

For the past 32 years, FLECHAS has existed as a widely-supported volunteer organization. Almost all activities throughout the year are run by volunteers.